Blog Assignment topic 4

Media Literacy

What is Media Literacy and why is it important for you as FCM students to have it?

Definition of MEDIA LITERACY on the web :

-) Media literacy is the process of accessing, analyzing, evaluating and creating messages in a wide variety of media modes,
genres and forms. ...
en.wikipedia.org/wiki/Media_literacy

-) The process of understanding and using the mass media in an assertive and non-passive way. This includes an informed and
critical understanding of the nature of the media, the techniques used by them and the impact of these techniques.

-) the ability to access, analyze, evaluate, and produce communication and information in a variety of forms and means.
www.unesco.org/education/educprog/lwf/doc/portfolio/definitions.htm

Critical Reflection

1)Media is a descriptive kind of forms of books , television , internet , magazine and many more while literacy means reading. so , media literacy is the ability sift through and analyze the messages that inform, entertain and sell to us every day. It's the ability to bring critical thinking skills to bear on all media— from music videos and Web environments to product placement in films and virtual displays on NHL hockey boards. It's about asking pertinent questions about what's there, and noticing what's not there. And it's the instinct to question what lies behind media productions— the motives, the money, the values and the ownership— and to be aware of how these factors influence content.

2.Three stages of media literacy.The first stage is simply becoming aware of the importance of managing one's media "diet"— that is, making choices and reducing the time spent with television, videos, electronic games, films and various print media forms.

The second stage is learning specific skills of critical viewing— learning to analyze and question what is in the frame, how it is constructed and what may have been left out. Skills of critical viewing are best learned through inquiry-based classes or interactive group activities, as well as from creating and producing one's own media messages.

The third stage goes behind the frame to explore deeper issues. Who produces the media we experience—and for what purpose? Who profits? Who loses? And who decides? This stage of social, political and economic analysis looks at how everyone in society makes meaning from our media experiences, and how the mass media drive our global consumer economy. This inquiry can sometimes set the stage for various media advocacy efforts to challenge or redress public policies or corporate practices.

Personal Reflection

Media Representation and Cultural Stereotypes are the topics that was been discussed in the MLC class this week. It is quite interesting topic. Media Representation show us how the media has an impact or effect on consumers. Without any creative kind of media, people may get bored easily or they just could care less about the message being presented .

Blog Assignment topic 3

Media Stereotype

Give a very short basic explanation of what media stereotype is? (Keep it short please!) From your personal experience, what other media stereotype (besides the example from the article) you have seen either on TV or in the movies?

Critical Reflection :

The article clearly explained about media stereotype. Media stereotype is one thing that always came accross to our mind. It is such a bad things as it may hurt not just one's feelings, but also anyone in this world. Media stereotype is used to introduce an idea , and when this idea meets an agreement, the stereotype is produced. Mostly , stereotype focused more on negative behavior in a society , thus it acts as a criticism to the particular society. This negative issue should not be brought up by anyone to fight against bad things that can lead us to negative thinking and underestimating other people.


From your personal experience, what other media stereotype (besides the example from the article) you have seen either on TV or in the movies?

I've been watching TV and Movie since i was kid. When i was a little , i never realised this stereotype phenomenon and i didnt have a clue what is stereoptype . Moreover, i never heard of stereotype before. As i grow up , i began to realised a lot of stereotype been potrayed in movies that i watched. I only know what is stereotype when the lecturer gave the topic to us. After searching some information of stereotype, i can see that the American's TV and movies always shows us that the Arabs are the bad ones. This is not just hurts the Arabs, but also hurts the Muslims. I realized that in most film, the director has a way to portray good character from the evil ones . For example , the witches are always meant to be the evil ones. But we need to think ligicaally , not all witches are bad. Last but not least, nowadays people easy to influences by those kind of media.


Personal Reflection :

There was no class due to Public Holiday, Maulidul Rasul