Blog Assignment topic 4

Media Literacy

What is Media Literacy and why is it important for you as FCM students to have it?

Definition of MEDIA LITERACY on the web :

-) Media literacy is the process of accessing, analyzing, evaluating and creating messages in a wide variety of media modes,
genres and forms. ...
en.wikipedia.org/wiki/Media_literacy

-) The process of understanding and using the mass media in an assertive and non-passive way. This includes an informed and
critical understanding of the nature of the media, the techniques used by them and the impact of these techniques.

-) the ability to access, analyze, evaluate, and produce communication and information in a variety of forms and means.
www.unesco.org/education/educprog/lwf/doc/portfolio/definitions.htm

Critical Reflection

1)Media is a descriptive kind of forms of books , television , internet , magazine and many more while literacy means reading. so , media literacy is the ability sift through and analyze the messages that inform, entertain and sell to us every day. It's the ability to bring critical thinking skills to bear on all media— from music videos and Web environments to product placement in films and virtual displays on NHL hockey boards. It's about asking pertinent questions about what's there, and noticing what's not there. And it's the instinct to question what lies behind media productions— the motives, the money, the values and the ownership— and to be aware of how these factors influence content.

2.Three stages of media literacy.The first stage is simply becoming aware of the importance of managing one's media "diet"— that is, making choices and reducing the time spent with television, videos, electronic games, films and various print media forms.

The second stage is learning specific skills of critical viewing— learning to analyze and question what is in the frame, how it is constructed and what may have been left out. Skills of critical viewing are best learned through inquiry-based classes or interactive group activities, as well as from creating and producing one's own media messages.

The third stage goes behind the frame to explore deeper issues. Who produces the media we experience—and for what purpose? Who profits? Who loses? And who decides? This stage of social, political and economic analysis looks at how everyone in society makes meaning from our media experiences, and how the mass media drive our global consumer economy. This inquiry can sometimes set the stage for various media advocacy efforts to challenge or redress public policies or corporate practices.

Personal Reflection

Media Representation and Cultural Stereotypes are the topics that was been discussed in the MLC class this week. It is quite interesting topic. Media Representation show us how the media has an impact or effect on consumers. Without any creative kind of media, people may get bored easily or they just could care less about the message being presented .